Glenisk Lifts the Lid on Sugar

Glenisk, Ireland’s award-winning, family-run organic dairy, has introduced a new range of Organic Bio Live Yogurts, with a significantly reduced sugar content. The yogurts are made with organic fruit and milk and the sugars within are largely naturally occurring milk and fruit sugars. Like all Glenisk Organic Yogurts, they are made exclusively with Irish milk and contain absolutely no artificial ingredients or sweeteners.

Available in Natural, Raspberry, Strawberry and Blueberry, the new range comes in a multipack 4x125g format, and is available in supermarkets, convenience stores and independent shops nationwide, priced at €2.75.

“We’ve been working on reducing sugar for more than a decade at Glenisk with a number of product launches along the way – some more successful than others,” said Glenisk MD, Vincent Cleary. “This year, a big investment in both research and infrastructure has led to this latest innovation. We’ve created what we believe is our best yogurt yet – in terms of health, nutrition and taste.”

FIRST TASTE IS FREE!

Customers will have the chance to decide if it is our best yogurt – at no cost. Glenisk is giving away a voucher for a FREE pack to every customer. Details on how to get the pack are on glenisk.com.

SUGAR CONFUSION

In the course of developing the new Bio Live Reduced Sugar range, Glenisk uncovered persistent confusion among consumers regarding the role of sugar in the diet and, crucially, the difference between naturally occurring milk and fruit sugars.

“We are sometimes asked if we can produce a ‘sugar-free’ yogurt, but as both milk and fruit contain naturally occurring sugars, that is not possible”, said Vincent. “What we focus on instead is ensuring firstly that we have a good range of no added sugar yogurts – and dramatically reducing the added sugar in those that do. We never use artificial sweeteners and we never will.”

To help clarify some of the issues around sugar, Glenisk has produced a quick video guide watch here.

Further information on all Glenisk products is available at www.glenisk.com, or you can join us atwww.facebook.com/GleniskOrganic page to be in with a chance to win prizes and keep up with the conversation, or follow us on www.twitter.com/Glenisk for daily updates.

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For further information, photography, product samples, please contact:

Maighréad Lynch/ Maighread@glenisk.com / +353 (0)879752540

Maighréad Lynch, Brand Manager

E: Maighread@glenisk.com M: +353 87 975 2540 W: www.glenisk.com T: @glenisk


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